The brain is made up of approximately 100 billion nerve cells, which are called neurons. With the billions of active neurons, the brain tissue contains a myriad of active current sources that cause the local electrical potential to endlessly fluctuate with a great deal of variability.

Each human brain is unique, both physically and functionally. The folding of the cortex of the human brain is also highly individual, meaning the way in which the external surface of the brain is folded individualizes the potentials, regardless of how functionality is mapped in each brain. Using non-invasive electroencephalography (EEG), it is possible to observe each person's individual electrical brain activity. At Emotiv, we've created a robust system and methodology for detecting and classifying both human conscious thoughts and non-conscious emotions. This revolutionary patent pending neural processing technology makes it possible for computers to interact directly with the human brain.

By the detection of thoughts and feelings, our technology now makes it possible for applications to be controlled and influenced by the user's mind.